New Client: Tori Praver Swimwear

Hi everyone,

I have some more exciting client news that goes hand in hand with the recent fashion week in NYC.  Not only that, this client also ties to the recent release of the 2011 Sports Illustrated Swimsuit Issue.

Tori Praver Swimwear is the new client I am talking about.  Who is Tori Praver?  If you answered along the lines of super model, sports illustrated swimsuit model, Guess?, Billabong, fashion designer,….,  then my response would be YES, YES, YES, YES, YES and much much more.  Tori has made a name for herself over her career and her intelligence and beauty speak for themselves.

After landing this opportunity and doing my research, I quickly gained great respect and admiration for Tori even before our 1st business meeting.  As an entrepreneur and business owner myself, there are a million moving pieces that have to be managed in harmony to achieve success.  There are also “forever” opportunities that present themselves when your well oiled machine is firing on all cylinders because, you the owner, have the vision plus the brains to act appropriately.

Tori’s beauty got her found.  Her confidence, attitude and intelligence made her a known celebrity.  Her passion, devotion and recognition of what made Tori – Tori brought her to the realization that her success would lead to greater successes in building her own swimsuit line.

ABOUT THE SHOOT
Fashion designers are tasked each season with releasing their new products to the world.  Retail stores and showrooms need a way to view the new product lines and understand available sizes, colors, styles, wholesale pricing, etc.  One major vehicle to do this for a designer is what is called a “Look Book”; a catalog if you would of still life and modeled product photography.

I was hired for two unique tasks.  The first was to photograph approximately 15 swimsuits on mannequins to display their form in the Look Book.  The second was the actual creation of the Spring/Summer 2011 Look Book.  This required a mannequin, a chroma blue background, studio product lighting  and the use of post production tools (yes Photoshop) to create a “floating” product (aka – removal of the background and mannequin).

Adobe In Design would be used to create the Look Book; making a complete marketing tool and main line of product communication to prospective buyers.  All in all, I served the roles of Photographer, Editor, Project Manager, and self proclaimed “Do-It-Aller”.  I cannot take full credit – many thanks to John Gentile, my long term business partner / freelancer extraordinaire for his art direction and lead Look Book designer.

This was a fun,  interesting project; and one which I took great pleasure in as the value that the end result would provide to Tori Praver Swimwear was a very rewarding experience.

ABOUT THE CLIENT
Tori Praver grew up on the sands of Maui, Hawaii, surfing and swimming in the sun of the tropical island paradise. Her childhood experience led to a life-long love of the beach lifestyle and provided the best background to launch her own swimwear line. Today, a successful swimwear model and designer, she knows just what women want to feel confident and comfortable. She channeled her expertise into an alluring line of separates, one-kinis and cover-ups that will have women strutting down the boardwalk or launching into the waves.

As a model, Praver’s big break came when she was asked to follow in the footsteps of such iconic superstars as Claudia Schiffer and Eva Hertzigova as the face of Guess? She has worked with some of the industry’s most renowned photographers including, Bruce Weber, Patrick Demarchelier, and, Gilles Bensimon. Tori has been featured on the covers and inside pages of top magazines such as, Vogue, Elle, Marie Claire, and Glamour among others. She has also appeared three times in the coveted swimsuit edition of Sports Illustrated.

Tori’s sophisticated taste and eye for detail has been influenced by the designers with whom she has worked and the many places she has traveled. “I have been blessed to experience so many gorgeous places and have been exposed to so many amazing cultures, I can’t help but be inspired when I travel.” Yet Praver maintains her own simple yet successful philosophy that fuels her eponymous swimwear line, “I decided to create designs that are more democratic in a way – I love when mother and daughter both wear my product. I will appeal to both young girls and more mature women.”

To learn more about Tori Praver Swimwear, visit http://toripraverswimwear.com

Still Life Photography by Daniel Marino, http://danmarinophoto.com

Tori Praver Photography by Daniel Fuller, http://danielfullerphotography.com/

Look Book Creation & Post Production by John Gentile, john@wishboneinc.com

This entry was posted on Wednesday, February 23rd, 2011 at 1:43 am. It is filed under - client spotlight, fashion, FEATURED, product, still life and tagged with bikini, celebrity, clothing, fashion, fashion week, floating product photography, look book, model, sports illustrated, super model, supermodel, swimsuit, swimwear, tori praver. You can follow any responses to this entry through the RSS 2.0 feed.